Facebook introduces 360 photos

Facebook introduces 360 photos

  This is very exciting news, for both marketers and casual users of Facebook. You can see the whole article here, but this is a brief overview of the basic facts. Facebook has (finally) made it possible to upload and view 360 images, alongside the 360 videos...
The Power of Marketing – Differently.

The Power of Marketing – Differently.

For a long time, car manufacturers have dabbled in electric cars, with limited success. The sales of electric cars over the past few years, altogether, number perhaps somewhere in the thousands. In comparison, Lexus sold 344,000 cars in the US in 2015, while Mazda...
How to Begin Your Video Marketing Strategy

How to Begin Your Video Marketing Strategy

Many businesses are now rushing to produce video content to market their themselves.  Unfortunately, many don’t realize that marketing their videos on youtube is very different to marketing elsewhere. Successfully marketing their video online requires different...
How long should my video be?

How long should my video be?

One of the most common questions I’m asked is “How long should my video be?” Let me answer that with a question of my own: “In your own free time, which video are you more likely to watch? Something less than a minute, or something closer to ten?” When it comes to...
Should I outsource my video production?

Should I outsource my video production?

Whether you’re a sports company, a restaurant or even an interior decorator, video content can be used in fun and interesting ways to bump up your potential audience numbers and sell your product. Despite the massive potential positives, for many, the prospect of...