According to Cisco, by 2017, video will account for an estimated 69% of all consumer internet traffic. Video-on-demand traffic alone will almost treble at the same time. According to Diode Digital, video promotion is 600% more effective than print and direct mail combined and that, before reading any text, 60% of site visitors will watch a video if there is one available. As you can see, video is quickly becoming the go-to for quick and easy content. However, with that comes some questions.
Do I need video?
This question will depend on what you’re offering to your customers, but generally, yes, you should have some video content to advertise your products. Video is naturally engaging and it’s becoming increasingly vital for small businesses to offer content that is easy to both access and to understand; if not, customers move on to another product. According to Axonn Research, seven in 10 people view brands in a more positive light after watching interesting video content from them.
No other form of content can give you such a massive audience with such a small investment. YouTube receives more than one billion unique visitors every month, more than any other site, except Facebook. Video can give you access to all this. Good video content can grow your audience base.
Hosting your own content is expensive. Before, businesses had to do it out of necessity. There simply were no good video hosting sites out there. That changed with the advent of YouTube, to the point that a lot of sites that previously hosted their own content are now either closing down or moving their video content exclusively to YouTube.
There are some issues with YouTube, such as automated copyright strikes, but when it comes to advertising products, it works out as a lot cheaper and easier than paying for air-time on tv and has a much bigger potential audience. Not everyone can watch CBC, but anyone with an internet connection can watch YouTube.
If you choose to host your own content, be prepare to pay extra for that, and suffer through any problems on your own. There are advantages to it, like extra control, or less fear of copyright flags (real or otherwise), but generally speaking YouTube is the best video host on the market today. If you’re a small business with a limited budget, stick to YouTube.
Decide who your audience is, and research them to see what they want from you, then go after them hard with target video content.